Dram Association? Huh?

We are an inclusive club for exclusive whisky, based at The Strath Ale, Wine & Spirit Merchants in Victoria BC. Whether you are a seasoned scotch veteran, a bourbon geek, or brand new to whisky - we welcome you to explore the vast world of whisky with the largest whisky community on Vancouver Island. Whether you are sampling a dram in store, or attending a masterclass or event - The Dram Association is your gateway to incredible whisky.

The Dram Association is curated and organized by Adam Bradshaw (hi, that's me!), and is run by the dedicated staff of The Strath Ale Wine & Spirit Merchants. If you have any questions about The Dram Association or whisky in general, you can reach me easily via email at whisky@strathliquor.com or questions about The Dram Association or whisky in general, you can reach me easily via email at @dramassociation on Twitter.

Joining is free, and the bi-weekly samples are only $5 each. Membership also gives you access to exclusive discounts, free drams, first notice of special releases and invites to events and masterclasses. Convinced yet?

Join the club right here!

How to dram

Exploration Series

The biggest part of the Dram Association is the Exploration Series of Drams. These are released every second Sunday and are available for up to four weeks to taste at The Strath Ale Wine & Spirit Merchants.

To sample one of these whiskies - simply come into the store and buy a ticket for 5 dollars. Tickets are available on the day that the Dram launches, and often sell out quickly. Then, any time before 7pm (5pm on Fridays & Saturdays) you can trade in that ticket for a whisky. Simple eh? The tickets do expire after 4 weeks though - so make sure you don't miss it!

Promotional Series

These Drams are completely free - so when one is announced in an email, twitter, or on the website - just pop in and ask a member of staff for a ticket.

Special Series

The way you get a ticket for a Special Series Dram is will vary - but the whiskies are always interesting! Just like the Exploration Series and the Promotional Series, you redeem these tickets in store at The Strath to sample.

Sometimes Special Series tickets will be given out for free at an event, or sometimes they will be on sale in the store as a supplement to the Exploration Series.

Masterclass Series

These are the whiskies that are sampled during our monthly masterclasses! Education has never been so delicious.

Tasting Series

As well as offering masterclasses, we also have occasional group tastings. You'll be updated via email whenever there's an upcoming event.


Here's the up to date list of what you can sample in store. Visit us to try a dram between 10am and 7pm, Sundays to Thursdays and between 10am and 5pm Fridays and Saturdays. Click on one to discover their true identity and read all about them.

Premier Subscribers

Drams will often sell out, and sometimes you'll miss out on tasting an incredible whisky. That is of course unless you become a Premier Subscriber!

Sign up in store by purchasing our $20 Subscription Kit. From then on we will automatically charge you $10 per month and you will no longer need to worry about missing a Dram - you'll have yours reserved for you! Not only that, but you'll get advance notice on the free Promotional Drams and $5 off of the Monthly Masterclasses and even some events.


Adam & The TEAM

Hi, I'm Adam - the whisky guy at The Strath. If you ever have any queries about whisky here in Victoria, or just want to chat about whisky in general then don't be a stranger! You can reach me via whisky@strathliquor.com or via my personal twitter handle @WhiskyOnMyMind

I first started working in whisky at the tender age of 18, behind the bar (and sometimes a guitar) at an award winning folk music bar in Edinburgh Scotland. From there I travelled the world, even working as the brewer for a single malt distillery in Melbourne Australia for a while. I settled here in Victoria BC a couple of years ago, and was simply blown away by the whisky community here. I soon made it my mission to help that community grow stronger and larger. The Dram Association is not just my job, it's my passion.

The Dram Association wouldn't be possible without the support of the whole staff at The Strath Ale Wine & Spirit Merchants. Especially our dedicated full timers and Dram Association panelists Bret and Dave. I'm sure they've probably poured a dram or two for you!

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919 douglas st, victoria - 250-370-9463 - strathliquor.com - whisky@strathliquor.com

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